Fundraising can be one of the best forms of advertising for your restaurant. Using fundraisers is a creative and fun way of advertising your restaurant. It is a more indirect way of acquiring customers. Not only does fundraising earn money for your business but it also helps build a relationship with the community.
Gives Restaurants Better Ties with the Community
Fundraising increases your business’ exposure. It can also be used to give back to the community. By fundraising, you are showing the community that you care and that you hope to make positive changes within the community. In doing so, you build a relationship with those around you. This can increase your authority and help to gain respect from those in your community. Both of these can lead to an increase in profit down the road.
Supports Other Businesses
Giving back to your community is great. It helps establish your authority within the community and to increase your brand awareness and exposure. Additionally, it doubles to support other local businesses and organizations. Fundraising doesn’t just have to support your business. Establish a fundraising night that is open to the community. In doing so, it will open the door to many businesses -- and help you build a stronger tie to the community.
Improves Your Image
Everyone wants to see themselves in a positive light. Being known as the business that consistently gives back and offers opportunities for other businesses and organizations to grow, you will be seen as charitable among your customers. This perspective can go a long way in terms of your revenue. If customers view you as generous they will more than likely choose to visit your establishment over another that might not be as open to fundraising or giving back to the community.
Increases Brand Awareness
Do you want the name of your restaurant to be in the forefront of your customers’ minds? Then increase the amount of times that they hear about you. Get your name out in the community. To do this, simply increase the number of times that you offer fundraising opportunities to either local groups or organizations or other businesses. By doing this, you are constantly informing your potential customers about who you are.
Not only is it a great opportunity for other businesses and organizations to gain access to additional funds, but it can drive more business to your establishment both in the immediate and in the long run.
What is operational marketing? Why would I need to worry about having an effective operational marketing team? Well, in short, operational marketing is marketing to operate efficiently. It is the business of marketing, the thinking and implementation of marketing techniques in order to have a successful business.
Are you looking to engage members of your community? What about increasing your brand exposure? Marketing within your community might just be the answer to both of those questions. Connecting with those that are local can give you an edge over your competitors in several ways. One being that you have the chance to interact and build a relationship with your potential customers.
Take youth sports teams for example. These teams are constantly looking for ways to attend out of town
tournaments or purchase new uniforms and or equipment. By reaching out to the coach and offering to sponsor the team and help anyway you can, you are building a relationship. The coach, the members of the team and their families are unlikely to forget your good will.
Another way to interact with your community is through good old fashion conversation. By getting out and just talking to members of your community, you are able to spread the word about you and your business. The best part about this option is that it’s absolutely free. Building trust within a relationship is extremely important. Especially if you want these people to eventually become loyal customers of your establishment. Connect with the owners of other local businesses, bring them an item from your menu to enjoy during your meeting.
Churches hold a position of great power within the community. By connecting with the youth ministers, pastors, priests, and other members of the clergy, you are essentially meeting with the heart of the community. These individuals are influential and can often sway the opinions of their congregations. What they have to say is important and taken into consideration. They have the ability to take what you have to offer and broadcast it to a larger audience.
Ultimately, when looking to marketing to your community, think about your reputation. Are you known for being charitable or well-liked? Are you an active member of the community? If you can’t seem to answer either of these questions, you have some work to do. Being an active member of the community is only one piece of the puzzle. Having a good reputation can go a long way. And, it can be the difference between increasing both your brand awareness and business.